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Coca-Cola India in 2003
In: Case studies on MNCs in India, (pp. 3-18). 2007
Persistent link: https://www.econbiz.de/10003737777
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Coke and Pepsi in India : pesticides in carbonated beverages
In: Case studies on MNCs in India, (pp. 125-138). 2007
Persistent link: https://www.econbiz.de/10003737792
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Necessity and desire : water and Coca-Cola in India
Shankar, S. - In: Cultural critique and the global corporation, (pp. 151-181). 2010
Persistent link: https://www.econbiz.de/10003951317
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Managing with complexity, uncertainty and ambiguity
Herrmann, Keith - In: Trading places : SMEs in the global economy : a …, (pp. 103-131). 2007
Persistent link: https://www.econbiz.de/10003511240
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Becoming a better corporate citizen : how PepsiCo moved towrds a healthier future
Nooyi, Indra K.; Govindarajan, Vijay - In: Harvard business review : HBR 98 (2020) 2, pp. 94-103
Persistent link: https://www.econbiz.de/10012288877
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"Red Bull verleiht Flüüügel" : Fallstudie zum strategischen und operativen Marketing : Vorsprung durch vom Experten verdichtetes Fachwissen
Schneider, Willy - 2017 - 1. Auflage
Persistent link: https://www.econbiz.de/10011703021
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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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Technological and market innovation : strategies for product and company development
Nyström, Harry - 1990
Persistent link: https://www.econbiz.de/10000826808
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Expert systems in strategic market management : modeling in strategic market management
Walden, Pirkko - 1990
Persistent link: https://www.econbiz.de/10000800332