managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses … on a brand program that contains a plan for marketing activities for building the tourism brand and its management over …

The analysis of the environment is one of the most outstanding issues in Tourism Marketing, due mainly to the fact that … allows us to scan the tourism marketing environment on a daily basis, whose main advantage is its ability to directly measure … aid in tourism scanning-related activities …

generating excellence both for tourists and sustainable development. It analyzes the role of knowledge management in the … intangible resources and new strategic orientations in new qualitative trends used in logistics management processes. It presents … information (risk management in generating business decisions) and new strategic orientations and it also raises questions to …

strategic management standpoint. This study employed a qualitative approach via recorded personal interviews with seven halal …

, there should be adequate parking facilities and appropriate management …