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~subject:"Strategisches Management"
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Strategisches Management
Führungskräfte
11
Managers
11
Marketing management
7
Marketingmanagement
7
Board of directors
6
Corporate Governance
6
Corporate governance
6
Firm performance
6
Unternehmenserfolg
6
Executive board
5
Vorstand
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Board of Directors
4
Strategic management
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Anforderungsprofil
3
Brand image
3
Brand management
3
Chief marketing officer
3
Markenführung
3
Markenimage
3
Marketing
3
Occupational profile
3
Strategic marketing
3
Top management team
3
Brand
2
CMO
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Chief information officer
2
Executive compensation
2
Experiment
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Führungsstil
2
Internet marketing
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Leadership style
2
Leistungsentgelt
2
Managervergütung
2
Markenartikel
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Marketing strategy
2
Online-Marketing
2
Performance pay
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Strategic leadership
2
USA
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Whitler, Kimberly A.
4
Morgan, Neil A.
2
Boyd, D. Eric
1
Chari, Simos
1
Feng, Hui
1
Krause, Ryan
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Roh, Joseph
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AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
Journal of management
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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An exploration of how boards of directors impact chief marketing officer performance : insights from the field
Whitler, Kimberly A.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10013401755
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2
The top management team : conceptualization, operationalization, and a roadmap for scholarship
Krause, Ryan
;
Roh, Joseph
;
Whitler, Kimberly A.
- In:
Journal of management
48
(
2022
)
6
,
pp. 1548-1601
Persistent link: https://www.econbiz.de/10013268101
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3
The criticality of CMO-CIO alignment
Whitler, Kimberly A.
;
Boyd, D. Eric
;
Morgan, Neil A.
- In:
Business horizons
60
(
2017
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10011756789
Saved in:
4
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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