This article discusses how the theoretical perspective of ordonomics provides a framework for better understanding and advancing the practice of social entrepreneurship. From an ordonomic perspective, the concept of social entrepreneurship offers a semantic innovation (at the ideas level) whose...

Traditional branding approaches take too long to react to today's dynamic environment. Agile branding offers a promising approach and might be the contemporary answer to the demands of our digitalized world. While scientists state that an agile approach to branding is essential nowadays, there...

Einführung -- Die Digitalisierung der Musikindustrie -- Theoretischer Bezugsrahmen: Der identitätsbasierte Markenführungsansatz für Künstler -- Ausgestaltungsoptionen des Markenführungsansatzes für Künstler -- Empirischer Forschungsstand und Herleitung der Wirkbeziehungen:...