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Managing Contract Manufacturing Relationships : A Design Science Approach to Client-Applied Management Practices
Brandl, Tim - 2023
Introduction to contract manufacturing relationships -- Fundamentals of managing contract manufacturing relationships -- Research access to management of contract manufacturing relationships -- Empirical findings on the management of contract manufacturing relationships 92 -- Findings on the...
Persistent link: https://www.econbiz.de/10014250271
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Strategic business marketing
Chisnall, Peter M. - 1995 - 3. ed
Persistent link: https://www.econbiz.de/10000507388
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Controlling multinational enterprises : problems, strategies, counterstrategies
Sauvant, Karl P. (ed.); Lavipour, Farid G. (contributor) - 1976 - 1. Aufl
Persistent link: https://www.econbiz.de/10000037692
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Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.; Cabanelas, Pablo; Rüdiger, Klaus; … - In: The journal of business & industrial marketing 32 (2017) 3, pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
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Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri; Möller, K. E. Kristian - In: Industrial marketing management : the international … 45 (2015), pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
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Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert; Weinstein, Art - In: Journal of strategic marketing 27 (2019) 2, pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
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Exploring proactive market strategies
Brege, Harald; Kindström, Daniel - In: Industrial marketing management : the international … 84 (2020), pp. 75-88
Persistent link: https://www.econbiz.de/10012162463
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The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada; Trimetsoontorn, Jirasek; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
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Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (ed.) - 2002 - 2. Auflage
Persistent link: https://www.econbiz.de/10001684266