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Tata Group's strategy : Ratan Tata's vision
Nightingale, P. Florence; Krishnan, Priti; Rajakumari … - In: Tata's business and growth strategy, (pp. 38-63). 2009
Persistent link: https://www.econbiz.de/10003813918
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Tata's business and growth strategy
Selvan, N. Kalai (contributor); Kalai Selvan, Natarajan (ed.) - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003803580
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History matters : the role of history in corporate brand strategy
Iglesias, Oriol; Ind, Nicholas; Schultz, Majken - In: Business horizons 63 (2020) 1, pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
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Competence branding : a strategic differentiation approach for business organizations
Otubanjo, Olutayo; Amujo, Olusanmi C.; Alleyne, Lloydon B. - In: Journal of euromarketing 24 (2015) 2/3, pp. 149-169
Persistent link: https://www.econbiz.de/10011408866
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Cultural influences on global firms' decisions to cut the strategic brand ties that bind : a commentary essay
Roster, Catherine A. - In: Journal of business research : JBR 67 (2014) 4, pp. 486-488
Persistent link: https://www.econbiz.de/10010362096
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The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava; Batra, Rajeev - 2012
Persistent link: https://www.econbiz.de/10009565937
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Strategy and structure in international multi-business groups : looking beyond global integration ; local responsiveness
Romelaer, Pierre; Beddi, Hanane - In: International studies of management and organization 45 (2015) 4, pp. 359-378
Persistent link: https://www.econbiz.de/10011341264
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International diversification, product strategy, and firm value : evidence from Korea
Donseung, Choi; Cho, Eunho - In: International business and economics research journal 13 (2014) 6, pp. 1551-1564
Persistent link: https://www.econbiz.de/10011281034
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GE's global growth experiment : the company pushed cross-business collaboration
Gulati, Ranjay - In: Harvard business review : HBR 95 (2017) 5, pp. 52-53
Persistent link: https://www.econbiz.de/10011730407
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The competitiveness of business groups and their affiliates in international operations
Bugador, Roderick Caballero - In: Foundations of Management : the journal of Warsaw … 8 (2016) 1, pp. 251-262
The discourse on the competitiveness of emerging economy firms continues with globalization. This paper joins the dialogue by providing a framework of the competitiveness of business groups and their affiliates in international operations. The goal is to address the vast literature on emerging...
Persistent link: https://www.econbiz.de/10011855730