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The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung; Tsai, Ya-ting - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Why leading consumer product companies develop proactive chemical management strategies
Scruggs, Caroline E.; Van Buren, Harry J. - In: Business & society 55 (2016) 5, pp. 635-675
Persistent link: https://www.econbiz.de/10011490813
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Is your company competent, interpersonal or community focused? : the effect of values and brand portfolio on company reputation
Katsanis, Lea Prevel; Williams, Alan; Srirangan, Kajan - In: International journal of pharmaceutical and healthcare … 17 (2023) 4, pp. 585-608
Persistent link: https://www.econbiz.de/10014461514
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Unlocking the potential of CSR : an explanatory model to determine the strategic character of CSR activities
Mochales, Gerardo; Blanch, Javier - In: Journal of business research : JBR 140 (2022), pp. 310-323
Persistent link: https://www.econbiz.de/10013040719
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Corporate social responsibility and firm performance of SMEs in an emerging economy : the moderating role of business strategy
Dube, Francisca N. Mapiye; Chang, Victor - In: International journal of business and systems research … 16 (2022) 3, pp. 358-381
Persistent link: https://www.econbiz.de/10013252858
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Internal and external resources of competitive advantage for small business success : validation across family ownership
Campbell, Jeffrey; Park, Joohyung - In: International journal of entrepreneurship and small business 27 (2016) 4, pp. 505-524
Persistent link: https://www.econbiz.de/10011589454
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Do green practices drive business excellence in SMEs? : investigating how green entrepreneurial orientation improves firm's performance
Aftab, Junaid; Veneziani, Monica; Sarwar, Huma; Abid, Nabila - In: Total quality management & business excellence 35 (2024) 5/6, pp. 529-558
Persistent link: https://www.econbiz.de/10014549009