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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Effective small and medium-sized enterprise import strategy : its drivers, moderators, and outcomes
Leonidou, Leonidas C.; Palihawadana, Dayananda; Aykol, Bilge - In: Journal of international marketing 30 (2022) 1, pp. 18-39
Persistent link: https://www.econbiz.de/10012872576
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A review of dynamic capabilities, innovation capabilities, entrepreneurial capabilities and their consequences
Hieu Minh Vu - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 8, pp. 485-494
Persistent link: https://www.econbiz.de/10012670720
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Configurations of strategic R&D decisions and financial performance in small-sized and medium-sized firms
Teirlinck, Peter - In: Journal of business research : JBR 74 (2017), pp. 55-65
Persistent link: https://www.econbiz.de/10011675394
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The moderating effects of adaptive and intellectual resource capabilities on the relationship between entrepreneurial orientation and financial performance
Adomako, Samuel - In: International journal of innovation management 22 (2018) 3, pp. 1850026-1-35
Persistent link: https://www.econbiz.de/10011850234
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The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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Differentiation strategies and winery financial performance : an empirical investigation
Newton, Sandra K.; Gilinsky, Armand <Jr.>; Jordan, Douglas - In: Wine Economics and Policy 4 (2015) 2, pp. 88-97
This investigation into small-to-medium sized wine businesses empirically tests linkages among differentiation strategies and financial performance over time. Using a two-by-two model, we examine the impact of differentiation strategies on profitability and growth. Financial and operational data...
Persistent link: https://www.econbiz.de/10011868100
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Innovative capability, strategic goals and financial performance of SMEs in Ghana
Donkor, Jacob; Donkor, George Nana Agyekum; Kwarteng, … - In: Asia Pacific journal of innovation and entrepreneurship … 12 (2018) 2, pp. 238-254
Persistent link: https://www.econbiz.de/10011938844
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Research on current situation and strategy of e-marketing applications in Chinese SMEs
Baoling, Li - In: Journal of electronic commerce in organizations : the … 12 (2014) 4, pp. 23-31
Persistent link: https://www.econbiz.de/10010506939
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Enhancing organizational capacity through the use of social media
Sun, Rui; Asencio, Hugo; Reid, Julie - In: Cases on strategic social media utilization in the …, (pp. 262-300). 2015
Persistent link: https://www.econbiz.de/10010507809