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Customer Loyalty and Retention - New Trend on the Traditional/Virtual Market
Stanica, Constantin Alexandru; Mirela Catalina (Vint) Turkes - In: Knowledge Horizons - Economics 5 (2013) 4, pp. 231-234
The customer loyalty and retention was remarked and began to develop over time through different forms, since the appearance of the first forms of commerce, the barter, but experienced a dynamic climbing, and nowadays, the materiality and the expression of the word itself it’s deeper and...
Persistent link: https://www.econbiz.de/10011198576
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Strategic choice, chance, and the persistence of determinism : an empirical investigation
de Rond, Mark; Thiétart, Raymond-Alain - Université Paris-Dauphine (Paris IX) - 2007
Persistent link: https://www.econbiz.de/10010707710
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Stratégies marketing pour PME sous-traitantes dans l’horlogerie
Courvoisier, François; Calmelet, Laurence - Volkswirtschaftliche Fakultät, … - 2012
industrial suppliers interact with these well-known brands and what marketing strategy they are implementing. Several interviews …
Persistent link: https://www.econbiz.de/10011110309
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Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions
Rühle, Alexander; Völckner, Franziska; Sattler, Henrik - In: Schmalenbach Business Review (sbr) 64 (2012) 2, pp. 125-140
This study compares the effects of brand extension success drivers across attitude-based and choice-behavior-based measures of extension success within the FMCG sector. Previous research considers different success measures in separate studies, focusing mainly on attitude-based measures. We...
Persistent link: https://www.econbiz.de/10010548162
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BRAND MANAGEMENT AT GENERAL MOTOR’S EUROPE
ZIMA, Liliana Adela - In: SEA - Practical Application of Science (2013) 1, pp. 236-244
.The strategy of Adam Opel AG is focused on brand equity because it is important to add value for customer from products and …
Persistent link: https://www.econbiz.de/10011079549
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CONCEPTUAL CLARIFICATION OF STRATEGIC HUMAN RESOURCE MANAGEMENT AND THE WAY IT IS IMPLEMENTED
MATEI, Ștefan - In: SEA - Practical Application of Science (2013) 1, pp. 182-191
resources can be considered economical resources and thus a strategy generating costs opprotunities is required. Even though it …
Persistent link: https://www.econbiz.de/10011079624
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CONCEPTUAL CLARIFICATION OF STRATEGIC HUMAN RESOURCE MANAGEMENT AND THE WAY IT IS IMPLEMENTED
MATEI, Ștefan - In: CrossCultural Management Journal (2013) 27, pp. 182-191
resources can be considered economical resources and thus a strategy generating costs opprotunities is required. Even though it …
Persistent link: https://www.econbiz.de/10010682835
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BRAND MANAGEMENT AT GENERAL MOTOR’S EUROPE
ZIMA, Liliana Adela - In: CrossCultural Management Journal (2013) 27, pp. 236-244
.The strategy of Adam Opel AG is focused on brand equity because it is important to add value for customer from products and …
Persistent link: https://www.econbiz.de/10010682843
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A MARKETING STRATEGY ON PHOTOVOLTAIC MARKET
Cristian, Coita Dorin - In: Annals of Faculty of Economics 4 (2008) 1, pp. 822-827
impact as photovoltaic. In this article we explored some dimensions of photovoltaic market and suggested a marketing strategy …
Persistent link: https://www.econbiz.de/10008471870
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MANAGEMENT OF TOURIST COMPANIES ON THE MODERN TOURIST MARKET
Cerovic, Slobodan - In: The AMFITEATRU ECONOMIC journal 8 (2006) 19, pp. 68-79
Substantial differences have characterized modern trends on the tourist market in the period before and after 1990. There is almost no country in the world that does not reckon seriously with tourism in its economic development. The modern-day tourist is an increasingly “spoiled” consumer of...
Persistent link: https://www.econbiz.de/10005220154