Kahn, Barbara E.; Luce, Mary Frances - In: Marketing Science 22 (2003) 3, pp. 393-410
Consumers often have to decide whether to acquire information in high-stakes decision domains. We study women in mammography waiting rooms to test how a “false-alarm” result (i.e., an indication that a malady is present when a “more accurate” follow-up test reveals it is not) affects...