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Emotions were central to the development of economics, especially in utility theory in classical economics. While neoclassical utility theory basically abolished emotions, behavioural economics more recently reintroduced emotions in utility theory. Beyond utility theory, economic theorists use...
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This study aims to examine the relationship between perceived crowding, excitement, stress on satisfaction, and impulse … relationship model among perceived crowding, excitement, stress, satisfaction, and impulse purchase from the collected data, which … reactions positively impact on shoppers' satisfied feelings; by contrast, stress is negatively related to customers …
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