Purpose The housing/real estate sector is one of the most important sectors in any country. However, existing marketing literature on the home buying behavior and the decision-making process is still in the early stage of development. The purpose of this study is to examine the home buying...

Purpose – The purpose of this paper is to assess relevance of the three dimensions (process strategy, market strategy, and information strategy) of the Bowersox and Daugherty typology to logistics strategy and organizational competitive outcomes. Design/methodology/approach – Empirical data...

Purpose – The purpose of this study is to examine the factors influencing online word-of-mouth communication engagement behavior of college students on social networks such as Facebook. Design/methodology/approach – A survey instrument designed to measure the constructs assumed to have an...