Purpose – The purpose of this paper is to examine the relationship between perceived susceptibility to alcohol retailers' sales promotion strategies and young, female university students' intention to buy alcohol and attitude towards alcohol consumption. Design/methodology/approach – Data...

Purpose – The purpose of this study is to understand the effect of price promotions, venue and place of residence on low‐risk, risky and high‐risk alcohol consumption behaviour of young women between 18 and 24 years of age who attend university in Australia, Wales and Germany....