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Contents: Foreword -- PART I CONTEMPORARY PERSPECTIVES ON STUDENT-RUN VENTURES -- 1 Entrepreneurship in action: the power of the student-run venture / Mark Tonelli -- 2 Student-run ventures and interdisciplinary entrepreneurship education / Eric Liguori and Lee Zane -- 3 Creating a culture for...
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The current literature focuses on the cocreation of brands in dynamic contexts, but the impact of the relationships among brands on branding is poorly documented. To address this gap a concept is proposed concerning the relationships between brands and a model is developed, showing the influence...
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