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Educating tomorrow's marketers
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Studierende
Marketing
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United Kingdom
15
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7
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Brennan, Ross
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Vos, Lynn
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Marketing intelligence & planning
2
Journal of marketing education : JME
1
The marketing review
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ECONIS (ZBW)
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Using case studies in university-level marketing education
Brennan, Ross
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 467-473
Persistent link: https://www.econbiz.de/10009526344
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2
Reflecting on experiential learning in marketing education
Brennan, Ross
- In:
The marketing review
14
(
2014
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10010385805
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3
Marketing simulation games : student and lecturer perspectives
Vos, Lynn
;
Brennan, Ross
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 882-897
Persistent link: https://www.econbiz.de/10009157179
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4
Effects of participation in a simulation game on marketing students’ numeracy and financial skills
Brennan, Ross
;
Vos, Lynn
- In:
Journal of marketing education : JME
35
(
2013
)
3
,
pp. 259-270
Persistent link: https://www.econbiz.de/10010210092
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