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The integration of ideation and project portfolio management : a key factor for sustainable success

Heising, Wilderich - In: International journal of project management : the … 30 (2012) 5, pp. 582-595

Persistent link: https://www.econbiz.de/10009557647

Achieving fit between learning and market orientation : implications for new product performance

Yannopoulos, Peter; Auh, Seigyoung; Mengüç, Bülent - In: The journal of product innovation management : an … 29 (2012) 4, pp. 531-545

Persistent link: https://www.econbiz.de/10009559948

Product offering as part of the NPD process in technology companies

Haverila, Matti J. - In: International journal of innovation management 16 (2012) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10009530350

Attitude-based versus choice-behavior-based success of brand extensions

Rühle, Alexander; Völckner, Franziska; Sattler, Henrik; … - In: Schmalenbach business review : sbr 64 (2012) 2, pp. 125-140

Persistent link: https://www.econbiz.de/10009531970

Pricing as success factor for new products and services of technology-based small and medium-sized enterprises and new ventures

Kaiser, Jonas Jan Boris - 2011

Persistent link: https://www.econbiz.de/10009533814

Process and strategy influences on product development performance in New Zealand

De Waal, Gerrit A.; Knott, Paul - In: Small enterprise research : SER ; the Journal of SEAANZ 17 (2009) 2, pp. 193-206

Persistent link: https://www.econbiz.de/10009243716

The role of future-market focus in the early stages of NPD across varying levels of innovativeness

Lindgren, Lisa M.; O'Connor, Gina Colarelli - In: The journal of product innovation management : an … 28 (2011) 5, pp. 787-800

Persistent link: https://www.econbiz.de/10009311503

Service provider - customer interactions : key to success of innovative services

Hoffmann, Antje; Herstatt, Cornelius - 2005 - [Elektronische Ressource]

The majority of service providers have recognized the need to develop innovative services that meet sophisticated customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and technologies this has become a more demanding task than ever...

Persistent link: https://www.econbiz.de/10009424474

Factors of successful innovation in services

Ropret, Marko; Fatur, Peter; Rodman, Karmen; Likar, Borut - In: International journal of services technology and management 16 (2011) 3/4, pp. 243-261

Persistent link: https://www.econbiz.de/10009487570

Product competence exploitation and exploration strategies : the impact on new product performance through quality and innovativeness

Molina-Castillo, Francisco-Jose; Jimenez-Jimenez, Daniel; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1172-1182

Persistent link: https://www.econbiz.de/10009492000