Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental...

Introduction. Lead from the future -- Part I. Principles: The perils of the present forward fallacy -- Thinking from the future back -- Part II. Application: Creating an inspiring and actionable vision -- Converting vision to strategy -- Programming and implementing your strategy -- Part III....

A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. In this bestselling book, authors Jeff Dyer (Innovation Capital and The Innovator's Method), Hal Gregersen (Questions Are the Answer), and Clayton M. Christensen (The...

Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs