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Success factor
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.
;
Bonner, Joseph M.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
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2
It won't fit! : for innovativ products, sometimes that's for the best
Stanko, Michael A.
;
Molina-Castillo, Francisco-Jose
; …
- In:
The journal of product innovation management : an …
32
(
2015
)
1
,
pp. 122-137
Persistent link: https://www.econbiz.de/10010500813
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