//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Success factor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand evaluations in sponsorsh...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Success factor
Brand management
21
Consumer behaviour
20
Deutschland
20
Konsumentenverhalten
20
Markenführung
20
Germany
19
Brand image
18
Markenimage
18
Brand
11
Markenartikel
11
Digitalisierung
7
Sponsoring
7
Sponsorship
7
Advertising effects
6
Celebrity endorsement
6
Celebrity-Werbung
6
Digitization
6
Health insurance
6
Krankenversicherung
6
Werbewirkung
6
Dienstleistung
5
Dienstleistungsbetrieb
5
Handelsbetrieb
5
Industriebetrieb
5
Services
5
Social Web
5
Social web
5
Erfolgsfaktor
4
Gesetzliche Rentenversicherung
4
Public pension system
4
Advertising
3
Beziehungsmarketing
3
Conjoint analysis
3
Conjoint-Analyse
3
Customer satisfaction
3
Enterprise
3
Film industry
3
Filmwirtschaft
3
Freizeitwirtschaft
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
German
2
English
2
Author
All
Schnittka, Oliver
3
Farsky, Mario
2
Völckner, Franziska
2
Becker, Jan-Michael
1
Clement, Michel
1
Hennig-Thurau, Thorsten
1
Hofmann, Julian
1
Sattler, Henrik
1
more ...
less ...
Published in...
All
Der Markt : international journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Schmalenbach business review : sbr
1
Wertschöpfung im Handel
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Empirical generalizations on the impact of stars on the economic success of movies
Hofmann, Julian
;
Clement, Michel
;
Völckner, Franziska
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 442-461
Persistent link: https://www.econbiz.de/10011734889
Saved in:
2
Professionelles Management als Erfolgsfaktor im Sponsoring
Schnittka, Oliver
;
Farsky, Mario
- In:
Der Markt : international journal of marketing
49
(
2010
)
2
,
pp. 83-93
Persistent link: https://www.econbiz.de/10008799055
Saved in:
3
Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver
;
Sattler, Henrik
;
Farsky, Mario
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
Saved in:
4
Wertschöpfung durch Handelsmarken
Becker, Jan-Michael
;
Schnittka, Oliver
;
Völckner, Franziska
- In:
Wertschöpfung im Handel
,
(pp. 84-101)
.
2014
Persistent link: https://www.econbiz.de/10010257719
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->