Shows businesses how to find new customers and profits in a world of contracting markets and diminished consumer demand, outlining a business model that uses new tools and techniques to seek out areas of high-profit demand

It all starts with a sense of urgency -- Complacency and false urgency -- Increasing true urgency: one strategy, four tactics -- Tactic one: bring the outside in -- Tactic two: behave with urgency every day -- Tactic three: find opportunity in crises -- Tactic four: deal with "NoNo" -- Keeping...