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Success in business.
Consumer behaviour
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Konsumentenverhalten
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Luxury goods
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Luxusgüter
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Innovation management
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Innovationsmanagement
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Perception
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Art--Marketing--Case studies.
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Design
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Design--Marketing--Case studies.
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High-end products and services
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Leadership style
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Lebensstil
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Lifestyle
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Market research
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Marketing.
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Marktforschung
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Optimization techniques
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Premium products
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Product design
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Produktgestaltung
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Success in business
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USA
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United States
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United States of America
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conjoint analysis
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consumer research
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innovation
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leadership
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masstige
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premium
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rule developing experimentation (RDE)
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stimulus-response segmentation
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Bevolo, Marco
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USB Cologne (EcoSocSci)
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The golden crossroads : multidisciplinary findings for business success from the worlds of fine arts, design and culture
Bevolo, Marco
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2010
Persistent link: https://www.econbiz.de/10004946548
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