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Relationship marketing
Godson, Mark - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003770381
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E-business innovation and process management
Lee, In (contributor) - 2007
"This book provides researchers and practitioners with valuable information on advances and developments in emerging e-business models and technologies; it covers a variety of topics, such as e-business models, e-business strategies, online consumer behavior, e-business process modeling and...
Persistent link: https://www.econbiz.de/10003375187
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Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
Bauer, Hans H. (ed.); Greipl, Erich (honouree) - 2004
Persistent link: https://www.econbiz.de/10002084359
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New approaches in electronic commerce and marketing in the agri-food sector
Fritz, Melanie (ed.) - 2002
Persistent link: https://www.econbiz.de/10001693771
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Strategisches Electronic Commerce : Wettbewerbsvorteile auf elektronischen Märkten
Wamser, Christoph - 2001
Persistent link: https://www.econbiz.de/10001525621
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Relationship marketing : dialogue and networks in the e-commerce era
Varey, Richard J. - 2002
Persistent link: https://www.econbiz.de/10001674830
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The development and current trends of digital marketing and relationship marketing research
Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012585544
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"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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E-business innovation and process management
Lee, In (contributor) - 2007
Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services …
Persistent link: https://www.econbiz.de/10011726011