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Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
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A qualitative study of the relationship between interorganizational internet communication and purchasing performance
Cai, Shaohan; Jun, Minjoon - In: International journal of management & enterprise … 5 (2008) 6, pp. 683-707
Persistent link: https://www.econbiz.de/10003795042
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Psychic distance in exporter-importer relationships : a grounded theory approach
Prime, Nathalie; Obadia, Claude; Vida, Irena - In: International business review : the official journal of … 18 (2009) 2, pp. 184-198
Persistent link: https://www.econbiz.de/10003861101
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Der Lieferantenwert als Ziel- und Steuerungsgrösse im Lieferantenwertmanagement : eine qualitative Analyse
Oebels, Britta - 2009
Persistent link: https://www.econbiz.de/10003933211
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An ordinal regression model using dealer satisfaction data
Staus, Alexander - 2007
Persistent link: https://www.econbiz.de/10003603590
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The effect of brand equity in supply chain relationships
Davis, Donna F. - 2003
Persistent link: https://www.econbiz.de/10003569913
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Relationships in fast moving consumer goods markets : the consumer's perspective
Leahy, Rose - In: European journal of marketing : EJM 45 (2011) 4, pp. 651-672
Persistent link: https://www.econbiz.de/10009010599
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The process of resolving severe conflict in buyer-supplier relationships
Ellegaard, Chris; Houman Andersen, Paul - In: Scandinavian journal of management 31 (2015) 4, pp. 457-470
Persistent link: https://www.econbiz.de/10011420085
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An ordinal regression model using dealer satisfaction data
Staus, Alexander - 2007
This article analyses dealer satisfaction data in the agricultural technology market in Germany. The dealers could rate their suppliers in the ?overall satisfaction? and in 38 questions which can be summarized in 8 dimensions. An ordinal regression model which is also known as the proportional...
Persistent link: https://www.econbiz.de/10011342049
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Research opportunities in purchasing and supply management
Schoenherr, Tobias; Modi, Sachin B.; Benton, W. C.; … - In: International journal of production research 50 (2012) 16, pp. 4556-4579
Persistent link: https://www.econbiz.de/10009621190