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Customer-to-customer interaction in service development : a many-to-many approach
Gummesson, Evert - In: Involving customers in new service development, (pp. 77-97). 2006
Persistent link: https://www.econbiz.de/10003593202
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Productivity, quality and relationship marketing in service operations : a revisit in a new service paradigm
Gummesson, Evert - In: International journal of contemporary hospitality management 26 (2014) 5, pp. 656-662
Persistent link: https://www.econbiz.de/10010395540
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From relationship marketing to total relationship marketing and beyond
Gummesson, Evert - In: The journal of services marketing 31 (2017) 1, pp. 16-19
Persistent link: https://www.econbiz.de/10011615616
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B2B is not an island!
Gummesson, Evert; Polese, Francesco - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 337-350
Persistent link: https://www.econbiz.de/10009524514
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Marketing as value co-creation through network interaction and resource integration
Gummesson, Evert; Mele, Cristina - In: Journal of business market management : jbm 4 (2010) 4, pp. 181-198
Persistent link: https://www.econbiz.de/10008758135
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B2B is Not an Island
Gummesson, Evert - 2012
Persistent link: https://www.econbiz.de/10013116667