//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Supplier relationship management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Managementtheoretische Betrach...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Supplier relationship management
Markenartikel
9,130
Brand
8,035
Brand management
5,477
Markenführung
5,474
Konsumentenverhalten
4,463
Consumer behaviour
4,455
Business-to-business marketing
3,477
B-to-B-Marketing
3,457
Markenimage
3,421
Brand image
3,392
Relationship marketing
2,028
Beziehungsmarketing
2,023
Lieferantenmanagement
1,642
Theorie
1,102
Theory
1,094
Deutschland
1,038
Marketingmanagement
960
Marketing management
941
Germany
790
Social Web
706
Social web
706
USA
637
Online-Marketing
621
United States
616
Internet marketing
606
Marketing
603
Business-to-Business-Marketing
575
Werbewirkung
543
Advertising effects
533
Handelsmarke
532
Electronic Commerce
514
Store brand
512
Brand loyalty
487
Werbung
468
E-commerce
455
Markenpolitik
438
Markentreue
434
Luxury goods
433
Luxusgüter
433
more ...
less ...
Online availability
All
Undetermined
786
Free
166
Type of publication
All
Article
1,258
Book / Working Paper
384
Type of publication (narrower categories)
All
Article in journal
1,164
Aufsatz in Zeitschrift
1,164
Hochschulschrift
118
Thesis
96
Aufsatz im Buch
93
Book section
93
Collection of articles of several authors
41
Sammelwerk
41
Graue Literatur
40
Non-commercial literature
40
Case study
27
Fallstudie
27
Arbeitspapier
21
Working Paper
21
Lehrbuch
18
Aufsatzsammlung
17
Bibliografie enthalten
15
Bibliography included
15
Textbook
14
Conference paper
12
Konferenzbeitrag
12
Ratgeber
7
Guidebook
6
Handbook
6
Handbuch
6
Reprint
5
Konferenzschrift
3
Conference proceedings
2
Amtsdruckschrift
1
Collection of articles written by one author
1
Company information
1
Fallstudiensammlung
1
Festschrift
1
Firmeninformation
1
Government document
1
Sammlung
1
Verzeichnis
1
more ...
less ...
Language
All
English
1,420
German
217
French
4
Polish
2
Author
All
Svensson, Göran
20
Kleinaltenkamp, Michael
18
Ulaga, Wolfgang
12
Naudé, Peter
11
Kowalkowski, Christian
10
Sharma, Arun
10
Casidy, Riza
9
Homburg, Christian
9
Johnston, Wesley J.
9
Keränen, Joona
9
Sharma, Piyush
9
Corsaro, Daniela
8
Høgevold, Nils M.
8
Jacob, Frank
8
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Gil Saura, Irene
5
Glynn, Mark S.
5
Grewal, Rajdeep
5
Holmlund, Maria
5
Høgevold, Nils
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Infoteam Sales Process Consulting
2
AMACOM
1
Institut for Miljø- og Erhvervsøkonomi <Esbjerg>
1
Technische Universität Hamburg
1
TrendForum <Unilever Bestfoods Deutschland GmbH, Hamburg> <12, 2002, Königswinter>
1
Unilever Bestfoods Deutschland GmbH <Hamburg>
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
352
The journal of business & industrial marketing
154
Journal of business research : JBR
80
Journal of business-to-business marketing
77
SpringerLink / Bücher
24
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Journal of marketing
12
Springer eBook Collection / Business and Economics
12
Marketing intelligence & planning
11
Journal of the Academy of Marketing Science
10
Journal of strategic marketing
9
Journal of personal selling & sales management
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The journal of product & brand management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of marketing research
6
Journal of service research
6
Business-to-business marketing management : strategies, cases and solutions
5
European journal of marketing : EJM
5
Gabler Research
5
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of retailing and consumer services
5
Marketing theory
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal
4
Berichte aus der Betriebswirtschaft
4
Business-to-Business-Marketing
4
Cogent business & management
4
European journal of marketing
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,642
Showing
1
-
10
of
1,642
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
2
Partitioned pricing, price fairness perceptions, and the moderating effects of
brand
relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
3
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
4
B2B service
brand
identity and
brand
performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
5
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
6
The strategic hybrid orientation and
brand
performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
7
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
8
Brand
worlds : introducing experiential marketing to B2B branding
Österle, Benjamin
;
Kuhn, Marc
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
Saved in:
9
Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang
;
Fang, Dalu
;
Yang, Xiaotong
;
Zhang, Xubing
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
Saved in:
10
Influence of interfirm
brand
values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->