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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel; Baumgarth, Carsten; Henseler, Jörg - In: Journal of business research : JBR 114 (2020), pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
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Interplay of relational and contractual governance in public-private partnerships : the mediating role of relational norms, trust and partners' contribution
Benítez-Ávila, Camilo; Hartmann, Andreas; Dewulf, Geert; … - In: International journal of project management : the … 36 (2018) 3, pp. 429-443
Persistent link: https://www.econbiz.de/10011840563
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Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin; Kuhn, Marc; Henseler, Jörg - In: Industrial marketing management : the international … 72 (2018), pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
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Using customer contact centres as relationship marketing instruments
Aa, Zanna van der; Bloemer, Johanna M.; Henseler, Jörg - In: Service business 9 (2015) 2, pp. 185-208
Persistent link: https://www.econbiz.de/10011296073