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Informing a new business-to-business relationship : corporate identity and the emergence of a relationship identity
Simões, Cláudia; Mason, Katy J. - In: European journal of marketing : EJM 46 (2012) 5, pp. 684-711
Persistent link: https://www.econbiz.de/10009567638
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Network pictures : building an holistic representation of a dyadic business-to-business relationship
Leek, Sheena; Mason, Katy - In: Industrial marketing management : the international … 38 (2009) 6, pp. 599-607
Persistent link: https://www.econbiz.de/10003889406
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The utilisation of network pictures to examine a company's employees' perceptions of a supplier relationship
Leek, Sheena; Mason, Katy - In: Industrial marketing management : the international … 39 (2010) 3, pp. 400-412
Persistent link: https://www.econbiz.de/10003976484
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Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
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Business-to-business marketing: organizational buying behaviour, relationships and networks
Turnbull, Peter W.; Leek, Sheena - In: The marketing book, (pp. 142-170). 2003
Persistent link: https://www.econbiz.de/10001725140
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Luxury branding in B2B
Pedeliento, Giuseppe; Leek, Sheena; Christodoulides, George - In: Journal of strategic marketing 32 (2024) 3, pp. 289-303
Persistent link: https://www.econbiz.de/10014553250