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Learning to work in asymmetric relationships : insights from the computer software industry
Pérez, Lourdes; Cambra-Fierro, Jesús - In: Supply chain management : an international journal 20 (2015) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10010511312
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Value generation in B2B contexts : the SMEs’ perspective
Pérez, Lourdes; Cambra-Fierro, Jesús - In: European business review : EBR ; the official journal … 27 (2015) 3, pp. 297-317
Persistent link: https://www.econbiz.de/10011309541
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Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.; Trifu, Andreea; Cambra-Fierro, … - In: Journal of business research : JBR 133 (2021), pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
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Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Sesé, F. … - In: Journal of service research : JSR 21 (2018) 2, pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
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Long-term orientation of the supply function in the SME context : reasons, determining factors and implications
Cambra-Fierro, Jesús J.; Polo-Redondo, Yolanda - In: International small business journal : researching … 26 (2008) 5, pp. 619-646
Persistent link: https://www.econbiz.de/10003775579
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Educational level as moderating element of long-term orientation of supply relationships
Polo-Redondo, Yolanda; Cambra Fierro, Jesús J. - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 383-408
Persistent link: https://www.econbiz.de/10003710330
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Strengthening customer relationships : what factors influence customers to migrate to contracts?
Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 16 (2013) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10009774892
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Post satisfaction factors affecting the long-term orientation of supply relationships
Cambra-Fierro, Jesús J.; Polo-Redondo, Yolanda - In: The journal of business & industrial marketing 26 (2011) 6, pp. 395-406
Persistent link: https://www.econbiz.de/10009272360
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Determining factors of long-term orientation of firm-supplier relationships : an empirical analysis in the context of the Spanish agro-food sector
Fierro, Jesús Cambra; Polo-Redondo, Yolanda - In: International business and economics research journal 4 (2005) 12, pp. 85-99
Persistent link: https://www.econbiz.de/10003295016