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~subject:"Supplier relationship management"
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Supplier relationship management
Beziehungsmarketing
100
Relationship marketing
100
Consumer behaviour
54
Konsumentenverhalten
54
Kundenwert
44
Marketing management
44
Marketingmanagement
44
Customer value
41
Theorie
31
Theory
31
USA
27
United States
27
Firm performance
23
Marktforschung
23
Indien
22
Brand management
21
India
21
Markenführung
21
Marketing
21
Unternehmenserfolg
21
Einzelhandel
20
Retail trade
20
Market research
18
Marketingforschung
17
B-to-B-Marketing
16
Business-to-business marketing
16
Lieferantenmanagement
16
Marketing theory
16
Marketingtheorie
16
Customer integration
15
Customer satisfaction
15
Kundenintegration
15
Kundenzufriedenheit
15
Measurement
15
Messung
15
Brand image
13
Kundenmanagement
13
Markenimage
13
Performance measurement
13
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Undetermined
7
Free
2
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Article
13
Book / Working Paper
3
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Article in journal
12
Aufsatz in Zeitschrift
12
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Working Paper
2
Aufsatz im Buch
1
Aufsatzsammlung
1
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1
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1
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1
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1
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English
15
German
1
Author
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Kumar, V.
10
Reinartz, Werner J.
7
Berkmann, Manuel
2
Wiegand, Nico
2
Adhikary, Anirban
1
Bharadwaj, Sundar G.
1
Borah, Sourav Bikash
1
Cohen, Greg S.
1
Eisenbeiß, Maik
1
Islam, Md. Monirul
1
Kazi Sohag
1
Kim, Kihyun Hannah
1
Kotabe, Masaaki
1
Krafft, Manfred
1
Käuferle, Monika
1
Luo, Anita
1
Marchand, André
1
Qu, Yingge
1
Rajan, Bharath
1
Ramani, Girish
1
Reinartz, Werner
1
Shams, S. M. Riad
1
Sharma, Amalesh
1
Ulaga, Wolfgang
1
Vrontis, Demetris
1
Wichmann, Julian R. K.
1
Worm, Stefan
1
Yan, Jun
1
Zhao, Yi
1
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INSEAD
1
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Journal of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
2
Journal of marketing research : JMR
2
Faculty & research / Insead : working paper series
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Marketing mix decisions : new perspectives and practices
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
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ECONIS (ZBW)
16
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1
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
2
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
3
Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika
;
Reinartz, Werner
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 746-767
Persistent link: https://www.econbiz.de/10011409932
Saved in:
4
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
5
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
6
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
7
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
8
Leveraging B2B field service technicians as a "second sales force" : how service situations affect selling activity and success
Berkmann, Manuel
;
Eisenbeiß, Maik
;
Reinartz, Werner J.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 736-761
Persistent link: https://www.econbiz.de/10015047946
Saved in:
9
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
10
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
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