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Value creation in international electronic markets : a conceptual framework
Samiee, Saeed; Walters, Peter G.; Yip, Leslie S. C. - In: Thought leadership in advancing international business …, (pp. 79-103). 2008
Persistent link: https://www.econbiz.de/10003751198
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Cooperate "and" compete : coopetition strategy in retailer-supplier relationships
Kim, Stephen; Kim, Namwoon; Pae, Jae H.; Yip, Leslie S. C. - In: The journal of business & industrial marketing 28 (2013) 4, pp. 263-275
Persistent link: https://www.econbiz.de/10009745793
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Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.; Tang, Yiming; Yip, Leslie S. C.; … - In: Journal of business research : JBR 86 (2018), pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
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Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed - In: Industrial marketing management : the international … 37 (2008) 1, pp. 3-8
Persistent link: https://www.econbiz.de/10003650224
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Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed (contributor) - 2008
Persistent link: https://www.econbiz.de/10003640064