Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
ed. by Saeed Samiee
| Alternative title: | Global marketing effectiveness via alliances and electronic commerce in business-to-business markets |
|---|---|
| Year of publication: |
2008
|
| Other Persons: | Samiee, Saeed (contributor) |
| Publisher: |
New York, NY [u.a.] : Elsevier |
| Subject: | Internationales Marketing | International marketing | Electronic Commerce | E-commerce | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | Effizienz | Efficiency | Business-to-Business-Marketing |
| Extent: | 115 S. graph. Darst. |
|---|---|
| Series: | Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 10 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003640064