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Supplier relationship management
Marketing
24
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Brennan, Ross
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AMS - advanced marketing series
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1
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ECONIS (ZBW)
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1
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
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2
Price-setting in business-to-business markets
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
- In:
The marketing review
7
(
2007
)
3
,
pp. 207-234
Persistent link: https://www.econbiz.de/10003538029
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3
Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina
;
Brennan, Ross
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
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4
Improving relevance in B2B research : analysis and recommendations
Brennan, Ross
;
Tzempelikos, Nektarios
;
Wilson, Jonathan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
Saved in:
5
Business-to-business marketing
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
-
2006
Persistent link: https://www.econbiz.de/10003371678
Saved in:
6
Business-to-business marketing
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
-
2013
-
2nd edition (Online-Ausg.)
Persistent link: https://www.econbiz.de/10013208232
Saved in:
7
Business-to-business marketing
Brennan, Ross
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10013551029
Saved in:
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