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The role of learning in value co-creation in new technological B2B services

Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252

Persistent link: https://www.econbiz.de/10010345207

The value of long-term co-innovation relationships : experiential approach

Lehtimäki, Tuula; Komulainen, Hanna; Oinonen, Minna; … - In: International journal of business innovation and research 16 (2018) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10011955795

Exploring value co-creation in the emerging business service context

Komulainen, Hanna; Tapio, Jarkko - In: International journal of services and operations management 14 (2013) 4, pp. 399-420

Persistent link: https://www.econbiz.de/10009742830

Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Persistent link: https://www.econbiz.de/10009761863

Matching co-innovation project types to diverse customer relationships : perspective of an industrial technology supplier

Lehtimäki, Tuula; Komulainen, Hanna - In: International journal of innovation and technology … 18 (2021) 1, pp. 2050048-1-2050048-29

Persistent link: https://www.econbiz.de/10012613074

Buyer attractiveness as a catalyst for buyer-supplier relationshipdevelopment

Makkonen, Hannu; Vuori, Mervi; Puranen, Miia - In: Industrial marketing management : the international … 55 (2016), pp. 156-168

Persistent link: https://www.econbiz.de/10011503649

A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective

Makkonen, Hannu; Saarikorpi, Mervi; Rajala, Risto - In: Industrial marketing management : the international … 81 (2019), pp. 65-77

Persistent link: https://www.econbiz.de/10012107681

Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction

Makkonen, Hannu; Ilkkonen, Rami - In: Marketing theory 17 (2017) 4, pp. 517-535

Persistent link: https://www.econbiz.de/10011825051

The role of information technology in strategic buyer-supplier relationships

Makkonen, Hannu; Mervi, Vuori - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1053-1062

Persistent link: https://www.econbiz.de/10010410585

Structural and behavioural power dynamics in buyer-supplier relationships : a perceptions-based framework and a research agenda

Makkonen, Hannu; Siemieniako, Dariusz; Mitręga, Maciej - In: Technology analysis & strategic management 35 (2023) 9, pp. 1099-1113

Persistent link: https://www.econbiz.de/10014337065