Buyer attractiveness as a catalyst for buyer-supplier relationshipdevelopment
Year of publication: |
May 2016
|
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Authors: | Makkonen, Hannu ; Vuori, Mervi ; Puranen, Miia |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 55.2016, p. 156-168
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Subject: | Buyer attractiveness | Attraction | Business relationship development | Supplier attractiveness | Supplier value | Lieferantenmanagement | Supplier relationship management |
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