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Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the...
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Introduction -- Embedding the topic into the scientific environment based on a comprehensive literature review -- Methodical procedure according to a problem-centered approach -- Development of a supply chain finance model in consideration of cooperative game theory -- Demonstration and...
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Kerstin Schmidt entwickelt ein analytisches Modell verteilter Produktentwicklungsprozesse, welches individuelle Zielsetzungen, existierende Unsicherheiten sowie insbesondere substitutionale Abhängigkeiten zwischen den Zulieferern hinsichtlich der von ihnen zu entwickelnden Komponenten...
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