This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between...

Purpose: The study uses the results of an efficiency analysis for digitalization within a retail logistics blue-collar work system of professional truck drivers and aims to elaborate an ex-ante efficiency simulation approach for digitalization scenarios. Methodology: The simulation method...

Purpose: B2C e-commerce is growing worldwide, and a major concern regards its environmental sustainability. Some studies compared the environmental impact of the online and offline purchasing processes, considering the shopping made at one store at a time (e.g. a book bought in a physical store...