Extent: | Online-Ressource v.: digital |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Fallstudie ; Case study |
Language: | German |
Notes: | Literaturverz. S. 233 - 245 |
ISBN: | 978-3-540-28051-4 ; 978-3-540-25426-3 |
Other identifiers: | 10.1007/3-540-28051-0 [DOI] |
Classification: | Marketing ; Betriebliche Information und Kommunikation |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013515095