Extent:
Online-Ressource
v.: digital
Type of publication: Book / Working Paper
Type of publication (narrower categories): Fallstudie ; Case study
Language: German
Notes:
Literaturverz. S. 233 - 245
ISBN: 978-3-540-28051-4 ; 978-3-540-25426-3
Other identifiers:
10.1007/3-540-28051-0 [DOI]
Classification: Marketing ; Betriebliche Information und Kommunikation
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013515095