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The growing importance of online sales means that traditional bricks-and-mortar retailers need to create new distribution systems to serve customers through multiple channels. Building an effective and efficient omni-channel (OC) distribution system, however, leads to multiple challenges. The...
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The task of supply chain (SC) configuration is to establish a product-specific SC for new products. Apart from cross-regional network aspects and inter-disciplinary factors, the problem complexity is driven by dynamics and uncertainties of short product life cycles. SC configuration affects SC...
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