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The impact of the supplier's market orientation on the customer market orientation-performance relationship
Gligor, David; Gligor, Nichole; Maloni, Michael - In: International journal of production economics 216 (2019), pp. 81-93
Persistent link: https://www.econbiz.de/10012106751
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Private label brands : a relationship perspective
Sutton-Brady, Catherine; Taylor, Tom; Kamvounias, Patty - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1051-1061
Persistent link: https://www.econbiz.de/10011802579
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Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang; Fang, Dalu; Yang, Xiaotong; Zhang, Xubing - In: Industrial marketing management : the international … 72 (2018), pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
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Supply chain coordination with customer returns and retailer's store brand product
Li, Wei; Chen, Jing; Chen, Bintong - In: International journal of production economics 203 (2018), pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
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Spillover effects of a firm's relationship marketing orientation in the logistics triad
Hofer, Adriana Rossiter; Smith, Ronn J.; Murphy, Paul R. - In: The international journal of logistics management 25 (2014) 2, pp. 270-288
Persistent link: https://www.econbiz.de/10010405063
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Performance implications of the buyer-supplier market orientation fit
Gligor, David M.; Gölgeci, Ismail; Newman, Christopher; … - In: Industrial marketing management : the international … 93 (2021), pp. 161-173
Persistent link: https://www.econbiz.de/10012501947
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An empirical study on the predictors of long-term orientation in interfirm channel relationships : fast moving consumer goods distributors' perspective
Bhatnagar, Swati; Yadav, Rajan - In: International journal of productivity and quality … 37 (2022) 2, pp. 160-179
Persistent link: https://www.econbiz.de/10013448942
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Is love extendable to relationship marketing and supply chain management?
Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Services marketing quarterly 43 (2022) 3, pp. 374-388
Persistent link: https://www.econbiz.de/10013352810
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The role of environmental cooperation and collaboration in supplier relationship management
Sosnowski, Piotr Cezary - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 15 (2019) 3, pp. 331-339
Persistent link: https://www.econbiz.de/10012155381