Schmitz Whipple, Judith; Gentry, Julie J. - In: Journal of Business & Industrial Marketing 15 (2000) 5, pp. 301-322
A large number of industrial manufacturers are forming alliances with partners throughout the supply chain with the ….g. supplier versus customer alliances) and what the resultant performance outcomes are from these different types of alliances …. Further, the paper compares the objectives actually achieved across alliances with manufacturers and partners at different …