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Evaluation of food suppliers by multi-channel buyers : focusing on the moderating effect of distribution channel

Choi, Eunsoo; Kim, Nayeong; Moon, Junghoon - In: Cogent business & management 11 (2024) 1, pp. 1-20

In a multi-channel distribution environment, the selection and assessment of suppliers are pivotal to effective retailer performance management. This necessitates heightened qualifications and competence from suppliers. This study examines the relationship between the perception of supplier...

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Marketing channel selection by smallholder farmers

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