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This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s advertising efforts on sale. It uses optimal...
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1. Protecting natural capital and biodiversity in agricultural supply chains: introductionJill Atkins and John Peirce …, Cardiff Business School - Cardiff University, UKPart 1 The impact of agriculture on natural capital and biodiversity …: international case studies2. Factoring biodiversity into the agri-food sector: international best practices and experiences from …
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