Lau, Antonio K.W.; Yam, Richard C.M.; Tang, Esther P.Y. - In: Industrial Management & Data Systems 107 (2007) 7, pp. 1036-1065
Purpose – This paper aims to examine how an organization can achieve higher performance through integrating supply chain product co‐development (SCPC) and modular product design. Design/methodology/approach – Based on a comprehensive review of literature on product development, supply...