This paper investigates the impact of establishing a dual-channel supply chain coordinating contract when the supply chain agents are risk aversion under a mean–variance model. We present an analytical framework for marking price decisions in a centralized and a decentralized dual-channel...

In many supply chains, the manufacturer sells not only through an independent retailer, but also through its own direct channel. This work studies the pricing and assortment decisions in such a supply chain in the presence of inventory costs. In our model, the retailer offers a subset of the...