The food and drink sector represents Europes largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and...

Front Cover -- The Sustainable marketing Concept in European SMEs: Insights from The Food & Drink industry -- Copyright Page -- Contents -- Acknowledgements -- About the Editor -- List of Contributors -- Introduction -- References -- Part I. The theoretical basis for the development of...

Investigating the concept of sustainability marketing and the scope of its implementation in European countries can involve two types of sources. On the one hand, there are theoretical secondary sources, that is scientific studies concerning the conceptualization of sustainability marketing, the...

Contemporary companies are operating under challenging and volatile circumstances, but at the same time they are also conditions which provide companies with powerful opportunities on an unprecedented scale. Marketers have a key role in the process of facing these challenges. By taking a lead in...