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Message framing and individual traits in adopting innovative, sustainable products (ISPs) : evidence from biofuel adoption
Moon, Sangkil
;
Bergey, Paul K.
;
Bove, Liliana L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3553-3560
Persistent link: https://www.econbiz.de/10011515146
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2
A "good" new brand : what happens when new brands try to stand out through corporate social responsibility
Robinson, Stefanie
;
Wood, Stacy
- In:
Journal of business research : JBR
92
(
2018
),
pp. 231-241
Persistent link: https://www.econbiz.de/10011925431
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