In the past two decades, markets grew to accommodate no less than 435 “eco-labels” or standards such as Organic, Fair Trade, Rainforest Alliance, and UTZ Certified, that claim some aspect of sustainability. They constitute multi-billion dollar markets and the world’s leading food and...

This overview article examines the various dimensions of sustainable coffee as well as the actors involved and their perceptions on how to advance the market from niche to mainstream. The issues at hand are very complex, with different types of coffee producers, manufacturing/roasting companies...