The trend of marketing strategies indicates that practitioners make great efforts in order to consider the challenges of sustainable development. Besides the green marketing and sustainable consumption areas we can already talk about a sustainable marketing mix for companies. The efforts are...

In the past decade, a sizable body of literature has built up on the concept and characteristics of corporate social responsibility (CSR) in Western countries, where it has also been referred to as sustainability. More recently, attention has grown for CSR in emerging countries. Remarkably,...

Small businesses usually have sustainability difficulty. It is, therefore, the main aim of this study to assess the sustainability indicators of a small restaurant business, in particular, is a coffee shop in Thailand named Montreux Café and Farm. It specifically dealt with four indicators,...

Use of standard in the international trade dates can be back to the industrial revolution. Its main purpose was to regulate weights, quality, voltage and other measurement related issues. Since 1970s use of standards to capture the social values relating to environment, labour human rights etc a...

This article will explore the sustainability of events and festivals on tourism activities held in Cirebon, Indonésia. The city, known as the ‘City of Guardians’, is very popular with religious tourism destinations that are branded for tourism products. Events and festivals that are held on...

This paper presents research conducted in the United Arab Emirates with the management of Bareburger, the chain of sustainable restaurants, as well as among its clients. In our project, we are interested in the relation between the offer of sustainability and the culture of conscious...

The paper presents the methodology of appreciative inquiry with the aim of fostering understanding of the Slovenian and Chinese educational environments. Besides using various methods within an action-based, longitudinal case study, we applied a novel methodology - chain pair interviews - that...

In this article we want to give our answer to the question about if and how corporate foresight can increase the likelihood that we move toward sustainability – both on a company and a societal level. We propose a framework that links barriers to sustainability with corporate foresight methods...

Journeys to a sustainable future have become important to industry, government and research. In this paper, we examine evolutionary, relational and durational perspectives on sustainability journeys. Each perspective emphasizes different facets of sustainability – shifts in selection...

Innovation is a prominent phenomenon that enables a firm to gain a competitive advantage against its rivals. However, this does not mean that being innovative allows a firm to perform better. Although innovation has been investigated in the literature, the types of innovations still remain...