This case covers 'market scan/scenarios', 'internal analysis,' and 'strategic fit' from phase 1 of the marketing strategy blueprint (see Chapter 1, Figure 1.8). It primarily focuses on the question: 'Where are we now?'

The right-to-repair movement is a consumer rights movement that supports people’s freedom to repair and customize their gadgets, such as smartphones. To make diagnostic tools, repair manuals, and replacement parts available to the public, the movement continues to push for laws requiring...