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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Consumer minimalism for sustainability : exploring the determinants of rental consumption intention
Shukla, Yupal
;
Mishra, Sita
;
Chatterjee, Ravi
;
Arora, Vibha
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 514-529
Persistent link: https://www.econbiz.de/10014507321
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Millennials' self-identity and intention to purchase sustainable products
Mishra, Sita
;
Shukla, Yupal
;
Malhotra, Gunjan
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10014321865
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